Miracles
The anatomy of a sport logo.

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Challenge: Sport logos has its own set of rules and goals when it comes to branding. Oftentimes you’re given a name and a sport and asked to work your magic. Unlike companies with clear mission statements and direction, sports teams are about culture and representation.

Solution: We set out to learn more about the key stakeholders and to understand the personalities the logo will be representing. We utilized strong lines, an identifiable typeface and contrasting colors to create a one of a kind lock-up. The end product is easily replicated in all sizes and surfaces and most importantly displays strength on the field.

 

Role: Branding, Logo, Graphic Design, Strategy, Print, Direction